Political parties across Morocco have stepped up their electioneering activities in the weeks leading to the scheduled parliamentary polls, employing a mix of on‑the‑ground presence in local markets and coordinated online campaigns, according to Al Jazeera.
Party representatives have been setting up temporary booths in souks and market squares, distributing printed material, and engaging directly with shoppers and small‑business owners. The approach aims to reach voters in everyday settings, particularly in neighborhoods where digital connectivity may be limited.
Simultaneously, the same parties are expanding their digital footprints through social‑media posts, livestreamed speeches, and targeted messaging on popular platforms. Campaign teams are using these tools to amplify policy messages, respond to voter concerns, and mobilise supporters ahead of the vote.
Analysts note that the dual strategy reflects a broader shift in Moroccan political campaigning, where traditional grassroots tactics are being complemented by modern online outreach to broaden reach and appeal to younger demographics. The combination also seeks to counteract voter apathy that has been observed in previous elections.
Election officials have confirmed that the parliamentary election will be conducted under the existing legal framework, with multiple parties expected to contest the 395 seats in the House of Representatives. While the ruling coalition seeks to maintain its legislative majority, opposition groups are positioning themselves as alternatives on issues such as economic reform and youth employment.
Observers from civil society and international monitoring bodies have been invited to oversee the electoral process, emphasizing the importance of transparency and fairness. The heightened campaign activity in both physical and digital arenas underscores the competitive nature of the upcoming contest and the parties' efforts to secure voter support across Morocco's diverse regions.
Reporting attribution: based on reporting by Al Jazeera — All News — original source: https://www.aljazeera.com/news/2026/9/21/moroccan-parties-mobilise-in-markets-and-online-for-parliamentary-elections?traffic_source=rss.